User Agreement (Terms of Service)

Last Updated: 06.08.2026

Welcome to Fash.Studio. This User Agreement (the “Agreement”) is a binding contract between you and StyleUpMe OÜ, a company registered in Estonia with its registered address at Narva mnt 5, Kesklinna linnaosa, Tallinn, Harju maakond, 10117, Estonia (“Fash.Studio”, “we”, “us”, “our”). It governs your access to and use of the Fash.Studio website, platform, and related services (together, the “Services”).

By creating an account, signing in, purchasing a subscription or credits, or otherwise using the Services, you agree to this Agreement and to our Privacy Policy. If you do not agree, you must not use the Services.

1. Eligibility

You must be at least 18 years old to create an account or use the Services. The Services are not intended for anyone under 18, and we do not knowingly allow minors to register.

By using the Services, you represent that you are at least 18 and have the legal capacity to enter into this Agreement.

If you use the Services on behalf of a business or other organisation, you represent that you are authorised to bind that organisation, and “you” refers to both you and that organisation.

2. Your Account

You can create an account using a one-time code sent to your email address, or by signing in with Google.

You must provide accurate information and keep your email account and sign-in details secure. You are responsible for all activity that takes place under your account.

You may hold only one account unless we agree otherwise in writing. Creating additional accounts to obtain extra free or promotional credits is a breach of this Agreement.

Tell us promptly at info@fash.studio if you believe your account has been accessed without your permission.

3. The Services

Fash.Studio provides AI-powered image and video creation tools that allow you to:

• Upload product, garment, and model images.
• Generate virtual try-on visuals from those images.
• Generate images and videos from images, reference material, and text prompts.
• Remove or replace backgrounds and apply related edits.

The Services rely on third-party AI models. The specific models available, their names, versions, quality, speed, and credit cost may change at any time as providers release, update, or retire them. We may add, modify, or discontinue features, tools, and models at our discretion.

4. Credits

Every AI operation on the platform consumes credits. The credit cost of each operation depends on the tool, model, resolution, and output length, and is shown in the interface before you run it. Credit prices may change; changes apply to operations you run after the change takes effect.

There are two types of credits:

• Subscription credits: granted with your plan for each billing period.
• Top-up credits: purchased separately as a one-off.

The following rules apply to credits, and it is important that you read them before purchasing:

• Subscription credits do not roll over. At the start of each billing period your subscription credit balance is reset to your plan’s allowance. Unused subscription credits from the previous period are lost.
• Annual plans are credited monthly. If you pay yearly, your subscription credits are granted in monthly instalments on your billing anniversary date, not as a single upfront balance, and each instalment resets the previous one.
• Top-up credits require an active paid subscription. Top-up credits can only be spent while you hold an active paid plan. They cannot be spent on a trial or free plan, or while your subscription is past due, cancelled, or otherwise inactive.
• Spending order. When you run an operation we spend your top-up credits first, then your subscription credits.
• Credits are forfeited when your subscription ends. When a subscription is cancelled or terminated, any remaining subscription credit balance is set to zero. Top-up credits remain recorded on your account but, as set out above, cannot be spent unless and until you hold an active paid plan again.
• Credits are not money. Credits have no cash value, are not a stored-value or payment instrument, are not transferable or exchangeable between accounts, and cannot be redeemed for cash except where required by law or under Section 6 below.

5. Subscriptions, Billing and Auto-Renewal

Paid plans and top-ups are sold through our payment provider, Stripe. Prices are shown at checkout and are stated in US dollars unless indicated otherwise. Prices are exclusive of any applicable sales tax or VAT, which is calculated and added at checkout where required.

Auto-renewal. Subscriptions renew automatically at the end of each billing period (monthly or yearly, depending on the plan you chose) at the then-current price, using your saved payment method, until you cancel.

Cancelling. You may cancel at any time from your account or by contacting us. Cancellation takes effect at the end of the billing period you have already paid for. You keep access and your remaining subscription credits until that date, after which your plan ends and Section 4 applies.

Failed payments. If a payment fails, your subscription may be marked past due and your ability to run operations and spend credits will be suspended until payment succeeds. If payment is not resolved, your subscription may be cancelled.

Plan changes. If you upgrade or change plan, your credit allowance is replaced by the new plan’s allowance and any difference in price is handled by Stripe according to the terms shown at checkout.

Price changes. We may change subscription prices. We will give you at least 30 days’ notice by email before a price change applies to your renewals, and you may cancel before the new price takes effect.

6. Refunds and Your Right to Cancel

30-day money-back guarantee. If you are not satisfied with the Services, you may request a full refund of your first subscription payment within 30 days of that payment. Contact info@fash.studio from your account email address and we will refund you to your original payment method. When we issue this refund your subscription ends and any remaining credit balance is cancelled.

The guarantee applies once per customer, to a first subscription purchase only. It does not apply to renewals or to top-up credit purchases, except where a statutory right or the paragraph below gives you a broader right.

Statutory cancellation rights (consumers in the EU, EEA, and UK). If you are a consumer, you generally have 14 days from purchase to withdraw from a contract for digital services without giving a reason. Where you have already used the Services during that period, we may deduct an amount proportionate to what you have used. These rights are in addition to the guarantee above; where they overlap, whichever is more favourable to you applies.

Consumers elsewhere. Nothing in this Agreement limits any refund or cancellation right you have under the mandatory consumer law of your country of residence.

Outside the above. Payments are otherwise non-refundable, and credits already spent on completed operations are not refundable in money. Credits consumed by failed operations are handled under Section 12.

7. Your Content and the Rights You Give Us

Ownership. You keep ownership of the images, videos, prompts, and other material you upload or enter (“User Content”).

Licence to us. To operate the Services, you grant us a worldwide, non-exclusive, royalty-free licence to host, store, copy, transmit, adapt, and process your User Content, and to sublicense these rights to the cloud and AI providers we use, solely for the purpose of providing, securing, and supporting the Services for you.

Your warranties. You represent and warrant that, for all User Content you upload:

• You own it or have all the rights, licences, and permissions needed to upload it and to have it processed as described in this Agreement.
• Where it shows an identifiable person, you have that person’s informed consent (or a valid model release) to upload their image and to have it processed by AI systems to create new images and videos, and that person is an adult.
• It does not infringe anyone’s intellectual property, privacy, publicity, or other rights, and does not breach any law.

We do not use your content to train our own models. How your content is handled by the third-party providers who run the AI models is described in Section 8 and in our Privacy Policy.

8. AI Processing and Third-Party Providers

The Services do not run AI models on our own infrastructure. To generate a result, we transmit your uploaded files and prompts to Fal.ai, which routes them to the model provider you selected or that the tool uses. Those providers currently include Google, ByteDance, Kuaishou (Kling), MiniMax, Alibaba (Wan), xAI, Bria, and Topaz, and may change over time.

These providers are located in various countries, including outside the European Economic Area. They process your content under their own terms and privacy policies, and may retain it for a period and use it to operate, secure, and improve their services. By using a tool, you instruct us to send the content you submit to the relevant provider for that purpose.

We are not responsible for the acts or omissions of these providers, for outages or changes on their side, or for model behaviour, beyond our obligations under applicable law.

9. Generated Content

Subject to your compliance with this Agreement and to any restrictions imposed by the relevant model provider, we grant you the right to use the images and videos produced for you through the Services (“Generated Content”) for personal and commercial purposes.

You should be aware that:

• AI output is not unique. Comparable prompts and inputs can produce similar results for other users, and we do not promise that your Generated Content is exclusive to you.
• The legal status of AI-generated material differs by country. We make no representation that Generated Content is protectable by copyright or that you can register it as your own work.
• You are responsible for clearing any rights needed before using Generated Content publicly or commercially, including rights in the underlying garments, brands, logos, and any person depicted.
• You are responsible for complying with advertising, labelling, and AI-disclosure rules that apply to you when you publish Generated Content, including any obligation to disclose that an image or video is AI-generated.

10. Prohibited Content and Conduct

You must not use the Services to upload, generate, store, or distribute any of the following:

• Pornographic, sexually explicit, or adult content of any kind, including nudity, sexualised depictions of the human body, sexual acts, fetish material, and content produced or marketed for sexual gratification.
• Any sexual or suggestive content involving minors, or any content depicting a minor, real or generated. This is prohibited absolutely and without exception, and we report suspected child sexual abuse material to the competent authorities.
• Images of real people without their consent, including public figures, celebrities, and private individuals, and any content that impersonates a real person or creates a misleading likeness (“deepfakes”).
• Content that is defamatory, harassing, threatening, hateful, or that promotes discrimination or violence against any person or group.
• Content that depicts or promotes self-harm, extreme violence, terrorism, illegal weapons, or illegal drugs.
• Content that infringes the intellectual property, privacy, publicity, or other rights of any person, including uploading brand assets, designs, or photographs you have no right to use.
• Content that is deceptive, fraudulent, or designed to mislead, including fake reviews, fake endorsements, and misleading advertising.
• Content that breaches any applicable law or regulation.

You also must not:

• Access the Services by automated means, scrape them, or attempt to use them through undocumented interfaces.
• Resell, sublicense, or provide the Services to third parties as your own service, or use them to build a competing product.
• Reverse engineer, decompile, probe, or attempt to extract the models, prompts, or underlying technology of the Services.
• Interfere with, overload, or attempt to circumvent the security, credit accounting, rate limits, or access controls of the platform.
• Create multiple accounts, or use false information, to obtain additional free credits, trials, or promotional pricing.
• Share your account credentials with others or allow others to use your account.

11. Content Moderation

Uploads, prompts, and generated results are screened automatically by us and by our AI providers. A request may be blocked or a result withheld where it is flagged as breaching a content policy, including where an uploaded image appears to depict a real person.

Automated screening is imperfect: it can block legitimate requests and it can fail to catch prohibited ones. A result that is not blocked is not an approval by us, and does not relieve you of responsibility under Section 10.

We may review content associated with your account where we have reason to believe this Agreement has been breached, where we need to investigate a security or fraud issue, where you ask us for support, or where we are required to do so by law.

12. Failed Operations and Credit Returns

Credits are deducted when you start an operation. Where an operation fails, credits are handled as follows:

• Returned to your balance: failures on our side or on our providers’ side, including service errors, unavailability, and operations that time out.
• Not returned: requests rejected by a content safety filter, and requests rejected because of the input you provided, for example an unsupported file, an image that is too large or too small, or an invalid prompt. In these cases the operation was attempted and the cost was incurred.

Returned credits are added back to your account automatically. If you believe credits were deducted in error, contact info@fash.studio and we will review it.

13. Our Intellectual Property

All rights in the Services, including the platform, software, interface, design, text, and the Fash.Studio and StyleUpMe names and logos, remain owned by us and our licensors. This Agreement grants you a limited, revocable, non-exclusive right to use the Services as intended, and nothing more. It does not grant you any right to use our trademarks or proprietary technology.

14. Availability, Changes, and Beta Features

We aim to keep the Services available but do not guarantee uninterrupted access. We may carry out maintenance, impose fair-use or rate limits, and change or withdraw features, tools, and models.

Some features may be offered as previews or beta. These are provided as-is, may be changed or removed without notice, and may behave unpredictably.

15. Storage, Retention, and Backups

We store your uploads and generated results so that they are available in your account. Removing an item from your library hides it from your view; a copy may be retained on our systems and in backups for a period afterwards. Retention is described in our Privacy Policy.

The Services are not a backup or archiving service. You should download and keep your own copies of anything you need. We are not liable for loss of User Content or Generated Content beyond what applicable law requires.

You can ask us to delete your account and associated data at any time by emailing info@fash.studio from your account email address. Deleting your account ends your subscription and forfeits any remaining credits.

16. Rights Complaints and Takedowns

If you believe content on the Services infringes your intellectual property rights, or uses your image or likeness without permission, email info@fash.studio with a description of the content, where it appears, evidence of your rights or identity, and your contact details. We will review the report and, where appropriate, remove the content and act against the account responsible.

17. Disclaimer of Warranties

To the extent permitted by law, the Services and all Generated Content are provided “as is” and “as available”, without warranties of any kind, express or implied, including fitness for a particular purpose, accuracy, and non-infringement.

We do not warrant that the Services will be uninterrupted, error-free, or secure, that results will meet your expectations, that any specific model will remain available, or that Generated Content will be suitable for a particular use.

If you are a consumer, this Section does not exclude or limit any warranty or legal guarantee you have under the mandatory law of your country of residence.

18. Limitation of Liability

To the maximum extent permitted by law:

• We are not liable for indirect, incidental, special, or consequential damages, or for loss of profit, revenue, goodwill, business, or data.
• Our total liability for all claims arising out of or relating to the Services in any 12-month period will not exceed the amount you paid us in that period.

Nothing in this Agreement excludes or limits our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for any other liability that cannot be excluded under applicable law. If you are a consumer, your mandatory statutory rights are unaffected.

19. Your Responsibility for Claims

You are responsible for your use of the Services and for your User Content. If a third party brings a claim against us because you breached this Agreement, uploaded content you had no right to upload, used someone’s likeness without consent, or misused Generated Content, you agree to reimburse us for the losses, damages, and reasonable costs we incur as a result, to the extent the claim is caused by your breach and to the extent permitted by applicable law.

20. Suspension and Termination

We may suspend or terminate your access to the Services, in whole or in part, if you breach this Agreement, if we are required to do so by law, or if we reasonably believe your use presents a security, legal, or fraud risk. Where the breach involves prohibited content under Section 10, suspension may be immediate and without notice.

Except where the law requires otherwise, we will give you notice and, where the breach can be fixed, an opportunity to fix it. If we terminate your account for a breach you did not commit, or in error, we will restore access or refund the unused portion of your subscription.

You may stop using the Services at any time by cancelling your subscription or asking us to delete your account. Sections 7, 9, 13, 17, 18, 19, 21, and 22 survive termination.

21. Changes to This Agreement

We may update this Agreement. For minor changes, such as clarifications and corrections, we will post the updated version with a new “Last Updated” date.

For changes that materially affect your rights or obligations, we will notify you by email at least 30 days before they take effect. If you do not accept the change, you may cancel your subscription before it takes effect, and we will refund the unused portion of any period you have already paid for.

22. Governing Law and Disputes

This Agreement is governed by the laws of Estonia, without regard to its conflict of law rules. The courts of Estonia have jurisdiction over disputes arising from it.

If you are a consumer, this does not deprive you of the protection of the mandatory consumer law of your country of residence, and you may bring proceedings in the courts of that country. Consumers in the EU may also refer a dispute to the Estonian Consumer Disputes Committee (Tarbijavaidluste komisjon) through the Consumer Protection and Technical Regulatory Authority.

Before starting formal proceedings, please contact us at info@fash.studio so we can try to resolve the matter directly.

23. General

This Agreement, together with the Privacy Policy and the terms shown at checkout, is the entire agreement between you and us about the Services. If any provision is found unenforceable, the rest remains in force. Our failure to enforce a provision is not a waiver of it. You may not transfer your rights under this Agreement without our consent; we may transfer ours to an affiliate or in connection with a merger, acquisition, or sale of assets. We are not liable for delays or failures caused by events beyond our reasonable control. We will send notices to the email address on your account; you should send notices to us at the address below. This Agreement is written in English, and the English version prevails over any translation.

24. Contact Us

For questions about this Agreement, contact us at:

StyleUpMe OÜ (Fash.Studio)
Narva mnt 5, Kesklinna linnaosa, Tallinn, Harju maakond, 10117, Estonia
Email: info@fash.studio
Website: www.fash.studio